A brand that sells a lifestyle, the design of Elvy shows its users a life of luxury while shopping for one. Dealing with everyday needs with a pinch of elegance, the store was designed with the same intent in mind and what spells elegance better than revival of the classical. The store is adorned with classical furniture and interior spaces that provide its users an experience of a lifestyle they have always desired, with the products that they have always wanted.
The store is designed with a perception of interior spaces, as would be in a home, with notions of doorways – accentuated with strip lighting designed by the architect and illusions of walls with hanging photo frames, nonetheless managing to maintain the much needed transparency of space required in a retail outlet. Each product on each shelf is clearly visible with even the tiniest details the product designer had to offer thanks to the team of lighting consultants. The lighting within the shelves is done with such perfection that there is no visual ambiguity of the displayed articles.
Even with the scintillating experience of space the design clearly highlights the products it is meant to sell. This it does by the use of very neutral grays and whites on the wall thus bringing out the quality and specifications of the products which is undoubtedly unmatchable.
Just as the essence of life is in its minute details attention has been paid to each miniscule element of the design, like the kind of adjustable display shelves used to accommodate the different sizes of products on sale. Even the pattern on the back of the shelf is inspired by origami which is infact the proton of product creation.
Each space in the Elvy store entices its user into the next which certainly is an ideal situation for the owners of this store, with, the more you see the more you buy policy.